More than just data
The solution needed to draw on a wide range of data sources and effortlessly connect them together in one place. But more than that, it needed to be able to deliver insights and track key performance metrics while at the same being simple and intuitive to use, for all the teams involved.
A partnership approach to development
Our client didn’t want to just prescribe a fixed requirement, it wanted to draw on 澳门六合图库’s unique understanding and knowledge of the NHS to create the best possible solution for their business. To achieve this, a partnership approach was developed allowing 澳门六合图库 to meet the specifications defined, while also proposing additional solutions and improvements to give them a true 360-degree view of their customers. This provided all their business units with a single joined-up strategic account management solution that allowed them to understand, plan and engage with customers with a level of knowledge, information and transparency not previously possible.
Driving a new standard for strategic account management
Our client wanted more than a new strategic account planning tool; it wanted to use the implementation of the new platform to fundamentally improve their account planning process internally, providing a customer-facing NHS data and internal performance related data into the same platform, creating a genuine 360-degree view of the market, the customer account plans and the engagement and performance against those plans. For the first time, there would be a ‘single view of the truth’ across the organisation.
Download the strategic account management case study pdf for the full story which includes information on our partnership approach and agile implementation methodology.